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Building the Business Case for Wellbeing

“When others trust and believe in a wellbeing leader and their strategy, it’s a lot easier to rally support across the organization”
In Today’s Issue:
Power & Influence
3 Ways to Position Your Wellbeing Strategy for Maximum Buy In
Practical Tips for Influencing Wellbeing in your Organisation
Power & Influence

Despite workplace wellbeing initiatives gathering steam in the UAE, wellbeing leaders in organizations still often need to get creative in the way they influence to make a real impact.
Often, wellbeing leaders are not just relying on traditional authority; instead, they draw on things like social and cultural capital—essentially, the trust and connections they build with others.
Social capital is key, allowing them to bring people together, encourage collaboration, and gain backing for new wellbeing initiatives. When others trust and believe in a wellbeing leader, it’s a lot easier to rally support across the organization.
Cultural and symbolic capital also pack a punch.
With cultural capital, wellbeing leaders align their programs with the organization’s values, so their initiatives feel like a natural fit rather than an add-on.
Symbolic capital—includes the respect and recognition they earn—which amplifies their influence, making it easier to get everyone on board.
Thinking broadly and tapping into these types of influence enables leaders facing challenges from those holding the purse strings, to create lasting, positive change that resonates across the organization.
Simply put, there’s never just one way to influence.
When you meet a brick wall, look around you, examine your strong and weak links both in and out of the organization, chances are there’s another way to get what you need – a healthy, thriving organization.
Member Quote from the session:
“We need to stop thinking about what’s in it for us, and understand we’re serving the needs of everyone involved”
3 Ways to Position Your Wellbeing Strategy for Maximum Buy In
After working with hundreds of wellbeing leaders on programs over the last 20 years, we found 3 core factors to consider when aiming to get buy-in for a successful strategy.
Maybe you’re trying to secure funding and resources for your initiatives,
Or maybe you’re struggling to maintain momentum after the initial launch of new and ‘well’ ways of working.
Regardless of who you’re trying to win over, you’ll need to adapt your approach based on how they recognise value.
It’s easy to assume that your colleagues know what you know about wellbeing, but most of the time they don’t. Often they aren’t making the same connections you are, and cannot relate to why and how your strategy will be successful.
It’s your job to show them.
After securing millions of dirhams and wellbeing resources across organizations in the UAE, and engaging thousands of employees, it’s safe to say when you’re building your case for wellbeing, you must include 3 core approaches.
Emotional, Logical and Financial.
It’s human nature to make decisions and connect when we consider these 3 components, every time you’re looking for buy in, make sure you have a strong case for every one of these:
Practical Tip: Identify who holds influence and power in your organization and explore what steps you can take to engage with these individuals.
Ask yourself: What do you need from them, specifically? What might be blocking you from engaging with these people? Consider any influencers you haven't considered?
Now, adapt your ‘ask’, using the emotions, logical and/or financial approach that is best suited to them. Explore how you can serve them best by looking at your wellbeing strategy from their point of view.
Join Us Next in January!
Don’t miss our next live mastermind session, where we’ll dive deep into another important topic to move workplace wellbeing forwards. These interactive sessions are designed to spark new ideas and actionable strategies.
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Thank you!
Keeping wellbeing leaders, well.
Sam & Charlotte